Web Design and SEO for Daventry Jewellers

About Jewel On The Square

Jewel On The Square is a boutique jewellery store in the market town of Daventry in Northamptonshire. They pride themselves on providing a specialist, personal service that wouldn’t be found in larger jewellery chains. As well as selling traditional jewellery, they also carry our jewellery repairs and buy gold.

Website Requirements

Although Jewel On The Square already had a website, the owners felt that it no longer met their needs. They needed something more dynamic and also wanted to extend their market reach. As the jewellers is located in a historic part of the town, they wanted this to be somewhat reflected in the design. In addition, they wanted to emphasise the personal and classy aspect of their store which they feel is absent at mainstream jewellers.

Our Approach

We took on board the wishes of the owners and aimed for a blend of old and new. To appeal to younger customers, we ensured there were plenty of “glossy” images. However, on the home page, the main image is of the store merged with a nearby grade I listed stone church. A sepia tint gives it an older appearance.

More to follow . . .


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Web design for jewellers