Web Design for London Magician

About The Magic of Dean

Dean Metcalfe is one of the most innovative professional magicians in the UK. The London magician partners with his wife Claudine as The Magic of Dean and they’ve performed at some of the top venues across the UK and abroad. They have also performed with many well known celebrities.

They specialise in close-up magic and stage magic and perform their act for a variety of audiences and events ranging from corporate events, after-dinner entertainment, awards nights, gala balls, weddings and the more intimate banqueting rooms and country manors. Theirs is a sophisticated performance without the gimmicks often associated with newer magicians.

Website Requirements

Dean already had a website but felt that it was old fashioned, lacking in class and did not reflect the refined and elegant style of their performances. It was also not mobile-friendly which Dean was keen to put right. He had approached other agencies to redesign the website but felt they were all lacking the personal touch he was looking for.

Dean then discovered that a photographer he knew was also a client of ours. To quote Dean: “I knew that if [the photographer] had used you then we were going to get a good site, and that was quite clear from the moment we spoke to you as you were both so helpful“.

Our Approach

Our aim with the new website was to create something that not only had an immediate impact but something that also matched the style and sophistication of Dean’s performances. Although magic is a highly competitive market, there are very few magicians that have the experience and visual beauty of The Magic of Dean. It was therefore important that we captured the visitor’s attention straight away and made it immediately apparent that this was a different class of magic. We therefore made good use of excellent images provided by Dean, some of which were taken specifically for the new website and others taken from Dean’s considerable personal collection.

We were very happy with the end result. More to the point, so was Dean.


Visit website


Back to portfolio

Web Design for London Based Magician

Web Design for London Based Magician - AMP mobile pages


From the moment I first spoke with Martin and Tim at Comtec IT I knew I had chosen the right website company, as they quickly understood our artistic requirements and they kept us informed at all stages and worked tirelessly to perfect and deliver our new website which we are delighted with.

Dean Metcalfe at The Magic of Dean