Advanced Insured Resources Ltd (AiR) is a new, family-owned insurance business based in the heart of London. It offers a full insurance intermediary service to businesses and professionals in the London and South East area. Specialisms include insurance for professional indemnity, healthcare / medical malpractice, employer’s liability, public liability, legal expenses & business interruption, and buildings & contents.
As this was a brand new company, we effectively had a clean slate. The founder of the business had created a logo and we subsequently built the site using this as a reference.
This was a completely new site for a new business operating in a highly competitive area. We knew the design had to be spot on and fit in with the business’s progressive outlook. It also had to look modern and dynamic, to appeal to the professional. With text content provided by the client, this allowed us to focus 100% on design.
For the “hero” intro on the home page, we worked with the “AiR” acronym and created a light, airy theme.
More to follow…